Why list with boVP?

Marketing with a Purpose

Listing your vacation property or cultural experience on Black-Owned Vacation Properties (boVP) in addition to major platforms like Airbnb, Vrbo, HomeAway, and Booking.com offers several strategic advantages.

Wider Audience Reach

Airbnb, Vrbo, HomeAway, and Booking.com are among the largest and most well-known platforms globally, giving your property or experience exposure to a vast international audience. Listing on these platforms ensures you're reaching the broadest possible range of travelers from different countries and demographics.

boVP, on the other hand, connects you with a specific, culturally conscious audience who prioritize supporting Black-owned businesses. This helps attract customers who are intentional about their travel choices.

Targeted and Niche Marketing with boVP

While the larger platforms are excellent for global reach, boVP focuses on the unique niche of Black-owned properties and cultural experiences, catering to a community of travelers actively looking to support Black entrepreneurs. This targeted exposure could boost your bookings from this audience who may prefer to stay at Black-owned properties and or book cultural experiences.

Listing on boVP allows you to showcase your property or experience in a specialized market, giving you an edge over those that are not featured on such a platform.

Maximized Visibility

By listing your property on multiple platforms, you ensure your vacation rental or experience is seen by as many potential guests as possible. Airbnb, Vrbo, HomeAway, and Booking.com serve as general giants in the vacation rental market, and they can drive significant traffic.

boVP offers an additional level of visibility, particularly to those seeking to make socially responsible and culturally aware travel choices. This could give your listing a competitive advantage in a niche but growing market.

Increased Booking Opportunities

When your property or tourism experience is listed across multiple platforms, you maximize your chances of securing bookings. Travelers often use more than one platform to search for vacation properties, and each site has its own algorithm, so being present on many ensures you cover more ground.

The boVP platform adds an element of social impact to your listings. Many travelers, especially those who prioritize diversity and inclusivity, may be more likely to book when they know they are supporting a Black-owned business.

Cross-Promotion Potential

Being on multiple platforms allows you to leverage cross-promotion strategies. You can use your listing on boVP as a unique selling point when promoting your property on Airbnb, Vrbo, and other major platforms.

You can also link to your boVP listing on your property or business social media and website to attract visitors who resonate with the values of supporting Black-owned businesses.

Social Responsibility and Impact

Listing on boVP highlights your commitment to empowering Black entrepreneurs and supporting community-driven economic initiatives, a value that may resonate strongly with modern travelers.

While the larger platforms like Airbnb and Booking.com may not specifically promote Black-owned businesses, having your property listed on boVP helps you show you’re part of a larger movement towards economic equity and diversity in the hospitality industry.

FREE LISITING & No Commission

One of the most attractive features of boVP it's FREE to list your property or experience. More importantly, boVP does not charge a commission on bookings, allowing you to keep 100% of the income.

This is especially beneficial compared to platforms like Airbnb or Booking.com, where commission fees can range from 10% to 20%. By listing on boVP, you can increase your exposure without losing a portion of your earnings to high commission rates.

The Answer is Clear

By listing your property or experience on both boVP and popular vacation rental platforms like Airbnb, Vrbo, HomeAway, and Booking.com, you’re giving yourself the best chance to increase visibility, attract a diverse range of travelers, and support a powerful social movement. Each platform offers unique advantages, so leveraging all of them allows you to maximize your property’s exposure while also connecting with customers who prioritize inclusivity and supporting Black-owned businesses.

List Your Black-owned Vacation Property or Cultural Experience Now!